Measuring IT-Business Strategic Alignment in Indonesian Digital Start-ups
DOI:
https://doi.org/10.64803/cessmuds.v1.34Keywords:
Information Technology, Business Alignmen, Digital Start-ups, Strategic Alignment Maturit, IT Governance, Indonesia, Organizational PerformanceAbstract
This study investigates the level of strategic alignment between Information Technology (IT) and business in digital start-ups across Java, Indonesia, using Luftman’s Strategic Alignment Maturity (SAM) model as the primary analytical framework. A mixed-methods approach was employed, combining quantitative data from structured questionnaires with qualitative insights from interviews involving supervisors from IT and business divisions. The findings indicate that digital start-ups have achieved a moderate level of alignment maturity, corresponding to the Established Focused Process stage, with an average score of 3.45. Partnership and technology scope emerged as the most mature domains, demonstrating effective collaboration and technological adaptability. In contrast, governance and competency measurement were identified as areas requiring significant improvement. The results highlight that alignment in these organizations is largely driven by informal relationships, entrepreneurial culture, and shared innovation values rather than by formal governance systems. Strengthening IT governance, implementing structured performance metrics, and promoting cross-functional skill development are recommended to advance alignment maturity. This research contributes to the broader understanding of IT-business integration in emerging digital economies and provides a practical framework for improving strategic coherence and organizational performance in start-up environments.
References
Alkhodary, D. (2023). Integrating Sustainability Into Strategic Management: a Path Towards Long-Term Business Success. International Journal of Professional Business Review, 8(4), 39. https://doi.org/10.26668/businessreview/2023.v8i4.1627
Cynthia, E. P., Permana, I., & Nursalisah, F. (2025). Evaluasi Efisiensi Pemanfaatan Struktur Data dalam Bahasa Pemrograman Python untuk Operasi Pencarian dan Penyimpanan. Jurnal Ilmu Komputer Dan Teknik Informatika, 1(1), 1–7.
Hasanuddin, M., Randi Rian Putra, Hasan Siregar, M. N., Supiyandi, & Khodijah, S. (2024). Pelatihan Aplikasi Program Paket Niaga dan Internet Dalam Pengembangan Kompetensi Gen Z. Jurnal Hasil Pengabdian Masyarakat (JURIBMAS), 3(1), 291–295. https://doi.org/10.62712/juribmas.v3i1.248
Jodi Hendrawan, Ika Devi Perwitasari, & Nadya Andhika Putri. (2023). Sosialisasi Pemanfaatan Media Sosial Untuk Menambah Income Bagi Ibu Rumah Tangga Dusun Iv Desa Kelambir Lima Kebun. Jurnal Hasil Pengabdian Masyarakat (JURIBMAS), 2(1), 128–132. https://doi.org/10.62712/juribmas.v2i1.104
Junidar, J., Sukiakhy, K. M., & Mardiana, D. (2023). Analysis of Maturity Level Concerning Alignment of Information Technology Strategy and Business Strategy Using Luftman Model. Eduvest-Journal of Universal Studies, 3(5), 941–952.
Kulkov, I. (2023). Next-generation business models for artificial intelligence start-ups in the healthcare industry. International Journal of Entrepreneurial Behaviour and Research, 29(4), 860–885. https://doi.org/10.1108/IJEBR-04-2021-0304
Lowry, M. R., Lowry, P. B., Chatterjee, S., Moody, G. D., & Richardson, V. J. (2025). Achieving strategic alignment between business and information technology with information technology governance: the role of commitment to principles and Top Leadership Support. European Journal of Information Systems, 34(4), 610–635. https://doi.org/10.1080/0960085X.2024.2390998
Meidyasari, S. (2024). The Impact of Digital Economy in Driving Economic Growth and Development in Indonesia. Interdiciplinary Journal and Hummanity (INJURITY), 3(11), 777–783. https://doi.org/10.58631/injurity.v3i11.1306
Oluwaseun Peter Oyeyemi, Azeez Jason Kess-Momoh, Ganiyu Bolawale Omotoye, Binaebi Gloria Bello, Sunday Tubokirifuruar Tula, & Andrew Ifesinachi Daraojimba. (2024). Entrepreneurship in the digital age: A comprehensive review of start-up success factors and technological impact. International Journal of Science and Research Archive, 11(1), 182–191. https://doi.org/10.30574/ijsra.2024.11.1.0030
Pasha, M. H. M. (2024). Harnessing Artificial Intelligence to Build Agile and Resilient Business Ecosystems for the Smart Economy of the Future. Journal of Business and Future Economy, 1(2), 31–40.
Qoriawan, T., & Apriliyanti, I. D. (2023). Exploring connections within the technology-based entrepreneurial ecosystem (EE) in emerging economies: understanding the entrepreneurship struggle in the Indonesian EE. Journal of Entrepreneurship in Emerging Economies, 15(2), 301–332. https://doi.org/10.1108/JEEE-02-2021-0079
Qurrotu Ainii, Munir, & Ani Anisyah. (2025). Rancang Bangun Sistem Pengelolaan Peminjaman Aset Dengan Pendekatan Asset Lifecycle Management. Jurnal Komputer Teknologi Informasi Sistem Informasi (JUKTISI), 4(2), 990–1000. https://doi.org/10.62712/juktisi.v4i2.554
Rahma Aulia, V., Mazaya Agniya Putri, F., Khoirotul Fatha, M., Purba, V., & Adi Pranata, A. (2025). Toward Digital Alignment: IS/IT Strategy Development for a Non-Profit Foundation Using Ward & Peppard. Jurnal Komputer Teknologi Informasi Sistem Informasi (JUKTISI), 4(2), 877–886. https://doi.org/10.62712/juktisi.v4i2.543
Taranekar, P. (n.d.). Driving Strategic Excellence: Building Robust Business Cases for Enterprise Growth. IJLRP-International Journal of Leading Research Publication, 6(1).
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Barany Fachri, Muhammad Iqbal, Supiyandi, Muhammad Hasanuddin (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
