The Optimization of Instagram and TikTok Social Media to Help MSMEs Reach Generation Z Customers. Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies, [S. l.], v. 1, p. 549–551, 2025. DOI: 10.64803/cessmuds.v1.108. Disponível em: https://proceeding.raskhamedia.or.id/index.php/cessmuds/article/view/108. Acesso em: 20 jan. 2026.